Google Digital Marketing &
E-Commerce

Project Overview

This page showcases the diverse range of coursework I undertook in the Google Digital Marketing and E-Commerce Course, covering everything from content creation to campaign analysis and more.

‍Technical Proficiency:

  • Developed familiarity with essential digital marketing tools, including:Google Analytics for in-depth website and campaign analysis.

  • Google Merch Store for e-commerce insights and optimization.

  • Various Email Marketing platforms for targeted communication strategies.

  • Search Engine Optimization (SEO) practices to elevate online visibility.

Acquired Marketing Skills:

  • Developed and contributed to comprehensive marketing and advertising strategies.

  • Designed and executed targeted search, display, and social media advertising campaigns.

  • Managed and executed effective email marketing campaigns to broaden customer outreach.

  • Enhanced brand visibility and awareness through strategic initiatives.

  • Fostered customer engagement through compelling content creation and distribution.

‍‍Marketing Analytics Expertise:

  • Monitored and set benchmarks for campaign performance, ensuring optimal results.

  • Analyzed trends and metrics to identify key performance indicators.

  • Employed data-driven strategies to optimize customer engagement and interaction.

  • Generated actionable insights to inform and guide future campaign strategies.

  • Implemented SEO techniques to amplify brand presence and awareness.

Social Media Post

The objective was to craft a social media post that demonstrated my prowess in creating captivating content. The post's primary goal was to highlight a limited-time promotion offering 25% off on purchases, while emphasizing the eco-friendly and all-natural nature of the products. It also needed to include a clear call-to-action button to encourage immediate customer engagement.

Internal Marketing Proposal

Evaluated client data and identified key demographics of the target audience. Chose appropriate marketing tactics and defined primary content categories.

Paid Campaign Data Insights

Monitored and assessed conversion rates and session volumes to determine optimal days for increasing or decreasing ad runs, ensuring adherence to budget constraints.

Acquistion Metrics

Leveraged Google Analytics to determine the percentage of new users visiting the Google Acquisition store via search engines. Also quantified the number of abandoned shopping carts and analyzed sales conversion rates.

Client Emails and Retention Emails

Developed tailored email campaigns to enhance customer loyalty, crafting attention-grabbing subject lines and preview texts. Highlighted exclusive offers and deals, and incorporated compelling calls to action to motivate purchases.

Tweet Comparison On Ad Campaign

Analyze the results and performance of two campaigns to see which had the highest engagement. Measure the performance of the tweets by looking at the following key performance indicators: retweets, replies and likes.

Responsive Display Ad Organizer

Crafted concise and extensive headlines designed to boost website traffic. Selected and incorporated keywords that effectively represent the brand and appeal to the intended audience.

Social Listening Insights

Collected and refined the customer review dataset for an analysis of patrons' sentiments about the coffee shop. Proposed actionable steps aimed at enhancing the customer experience.

Creating an Email Marketing Report

Developed an Email Marketing Report presentation. Established specific marketing and email objectives. Examined the engagement levels of recent, past, and non-attendees. Analyzed various metrics, including click-to-open rates by promotion type, open rates by promotion type, and open rates by email category. Provided recommendations for enhancing engagement in future campaigns.

Responsive Search Ad Organizer

This activity aimed to pinpoint key keywords to enhance our SEO, propelling our site to the forefront of search engine results pages.

Website Titles and Meta Descriptions

During this task, we revised the webpage's title for improved accessibility to our target audience. Additionally, we updated the meta description to offer more precise details about our products.